Social Media

Colleges are using advanced analytics to get the most out of communications with prospective students. In a recent article, Tom Green, associate executive director at the American Association of Collegiate Registrars and Admissions Officers, discusses the use of analytic software and how it can help schools learn more about students. Analytics allow schools to see what prospective students are interested in, by tracking what they click on and how much time they spend on the school's website, and can even allow the school to personalize messages to students with that information.

In this Time magazine article, two college students argue that social media companies are well aware of the negative effects they have on young people, including development of social anxiety, body image issues, eating disorders, depression, suicidal ideations and much more– but refuse to do anything about it. The Wall Street Journal reported recently that Facebook knows Instagram can be mentally detrimental for teenagers and young adults. “We make body image issues worse for one in three teen girls,” a Facebook presentation quoted by the Journal said.

The authors propose a three -step solution. First, they ask that Mark Zuckerberg and others be held accountable for releasing data about the impact social media has on teens that Congress has requested but has not been shared. Second, they feel Congress must hold hearings where young users can share their experiences and discuss the side effects of regular social media usage. Third, they urge elected officials to come to understand that social media is the way most young people socialize, but it needs effective regulation such as banning targeted ads for kids and teens, safeguards to restrict the collection of user data, and tools to stop endless scrolling.

Depending on how it’s used, social media can have a positive or negative effect on kids' well-being, says Michael Gaskell, principal at Hammarskjold Middle School in East Brunswick, N.J. In a recent blog post, Gaskell shares three common issues with social media and what parents and educators can do to counter them. He outlines some of the dangers to kids’ well-being, such as comparing their body type to what they see online, and discusses the danger of posting words and images students may later come to regret years after posting them. He also cites a study that found how using social media without a conscious awareness of its impact lowers brainpower.

A survey by Fidelity Investments shows 41% of investors from Generation Z (the ‘Zoomers’ – born late 1990’s to early 2010s) make financial decisions influenced by social media, considerably more than the survey's respondents from the millennial and Generation X categories. A Fidelity spokesperson notes "This is a generation seeking out financial content and there are more than 23 billion views on TikTok videos with the #money hashtag."

Schools nationwide are reporting that students are vandalizing and stealing items from schools as part of a new TikTok challenge. Videos have been popping up all over the platform showing kids stealing doors, signs, and even sinks from school property. In return, districts and principals are threatening to lock bathrooms and suspend or expel students caught "hitting devious licks" – as the trend is called. The problem has become so prevalent that TikTok released a statement saying it will ban these videos and stop users from accessing the tags associated with them. “We expect our community to stay safe and create responsibly, and we do not allow content that promotes or enables criminal activities. We are removing this content and redirecting hashtags and search results to our Community Guidelines to discourage such behavior," a TikTok spokesperson said.

Over the past two decades, the rate of suicide has risen by 60% among those aged 10 to 24, according to a 2020 report from the Centers for Disease Control and Prevention. This statistic inspired a new YouTube video series called My Life is Worth Living , which seeks to connect with teenagers and address the feelings of loneliness that can lead young people to take their own lives. The 20 episode series is grounded in research and illustrates the healing power of feeling connected. Wonder Media CEO Terry Thoren, whose team wrote and animated the series, says an essential first step in that conversation is connecting with teenagers. “Animation is a universal language,” said Thoren. “There are no preconceived ideas of race, religion, gender, or stereotypes. And we know that teenagers are spending 85 minutes per day on YouTube, according to a 2020 study by Qustodio, so this series will reach them where they’re most likely to look when they need help.”

A third of the most popular articles about cancer treatment on social media contain inaccurate information, most of which could lead to patient harm, according to a study in the Journal of the National Cancer Institute. "I encounter a lot of patients through my oncology practice who believe misinformation they read online and through social media, and it has led to delays in their diagnosis and treatment ... refusal of proven cancer treatments and, ultimately, their early deaths," said study leader Dr. Skyler Johnson, a radiation oncologist.

It seems as though video games are blamed for lot of things in our society. Violence, sexism, lack of motivation, social isolation… the list goes on, according to multitudes of research over the years, although none of it has ever been proven as totally conclusive. Here is a new hypothesis. As college enrollment drops, the majority of students enrolling and completing degrees are women, according to data from the National Student Clearinghouse. New research on the reason for the imbalance cites men who say they don't consider a degree a good return on their investment, yet some researchers are making claims that video games and a lack of father figures are other factors as well.

As the pandemic lingers, some experts are saying the effects of spending so much time online for young people is coming home to roost. Teenagers who have spent a significant amount of time on social media during the pandemic, comparing themselves with others' idealized lives and experiencing cyberbullying and other harmful behaviors, are suffering from mental health issues. Licensed clinical social worker Katherine Glaser says that people on social media will make hurtful comments because "they get to hide behind a screen," yet these experiences can feel inescapable for those on the other end. While none of this is new news, it is noteworthy that efforts to stop cyberbullying and other harmful practices have mostly been stifled during the past year plus. In fact, new issues, such as mask wearing, are proving to be the newest fodder for bullying.

Looks like TikTok is the now social media app to beat, according to a new study by app monitoring firm App Annie that gathers social media data. The latest data research of Andriod phones has found that the average time per user spent on apps is highest for TikTok and this rise to the top is  "upending the streaming and social landscape." While TikTok is viewed on average more than YouTube, YouTube is still the leader in overall time spent (not per user) and has more users overall. Note, the report only accounts for Android devices.