Digital Smarts - App Juggling

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January 20th, 2016
by altuser
in
Apps
0 comments

Turning Millennials into loyal consumers is the ultimate goal for developers competing in the cutthroat app industry. According to an Activate study, smartphone owners use about 27 apps per month, but spend 80% of their time on just five. “App juggling”, or switching focus from one popular app to another, is also common among teens whose social networking behavior is often shaped by their fear of being criticized and judged on social platforms. Wishbone, a social networking/poll app with three million mostly-teen users, uses push notifications to act as self-esteem boosters. It is at the forefront of a new “positivity” trend and is something for parents to check out. Of course app juggling can also be a nightmare for parents trying to keep up with the latest trends.