Digital Smarts - Colleges Use Analytics to Refine Communications with Prospective Students

You are here

Error message

  • Deprecated function: Creation of dynamic property MemCacheDrupal::$bin is deprecated in MemCacheDrupal->__construct() (line 30 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$wildcard_flushes is deprecated in MemCacheDrupal->reloadVariables() (line 637 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$invalidate is deprecated in MemCacheDrupal->reloadVariables() (line 638 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_lifetime is deprecated in MemCacheDrupal->reloadVariables() (line 639 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_flush is deprecated in MemCacheDrupal->reloadVariables() (line 640 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_content_flush is deprecated in MemCacheDrupal->reloadVariables() (line 641 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_temporary_flush is deprecated in MemCacheDrupal->reloadVariables() (line 642 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$flushed is deprecated in MemCacheDrupal->reloadVariables() (line 643 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).

Colleges are using advanced analytics to get the most out of communications with prospective students. In a recent article, Tom Green, associate executive director at the American Association of Collegiate Registrars and Admissions Officers, discusses the use of analytic software and how it can help schools learn more about students. Analytics allow schools to see what prospective students are interested in, by tracking what they click on and how much time they spend on the school's website, and can even allow the school to personalize messages to students with that information.

Related Posts