Digital Smarts - Consumers Lack Digital Media Literacy
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A recent Pew Research Center study of US adults revealed that consumers generally lack social media literacy regarding issues such who owns what apps, how social platforms make money, familiarity with private browsing, and how cookies work. The survey did find that younger tech users were savvier about terms and issues, but even that was not universal. What was clear is that consumers need to be better informed about the more technical aspects of their digital presence – it will only become more important over time.