Digital Smarts - Facebook Designing Tools to Get Around Apple’s New Privacy Push

Facebook is rolling out a series of tools to help brands connect directly with consumers as privacy moves from Apple are changing access to users' information. The new tools include click-to-message ad options for Messenger, Instagram Direct and WhatsApp, email and messaging capabilities for its Business Suite management platform for re-marketing efforts, and publishing content via File Manager. The goal is to still allow businesses to talk directly to consumers, only now it will be through tools that private businesses will have access to only through Facebook.