Digital Smarts - Fewer College Recruiters Use Facebook

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December 25th, 2018
by aaylward
in
Social Media
0 comments

A survey finds that 45% of college admissions professionals believe Facebook is the top social media site for engaging prospective students, down from 62% in 2017. The data show that recruiters increasingly are turning to Instagram, Twitter and YouTube, with 45% reporting that their teams dedicated to web and digital marketing have grown since last year.