Digital Smarts - Hey Google - Where Did Those Results Go?

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May 7th, 2015
by aaylward
in
0 comments

You may have noticed it already but Google is now skewing their search results for sites that have “mobile-friendly” (phone or tablet) versions, giving them higher priority results and pushing down those sites on the results list that aren’t optimized for mobile viewing. Lots of sites already have mobile versions, but an analysis of 25,000 top ranked sites and found that 10,000 failed the test—including the Department of Homeland Security. This could put smaller businesses that don’t have optimized mobile versions of their web sites at a disadvantage, because it means that their sites will be pushed even further down the list of search results. However, it should be noted that search engines also have methods to sorting your search results that are based on prior searches. To find better vetted answers to your questions you may need to go beyond the “first page” of results.