Digital Smarts - Instagram and Snapchat Go Head to Head in Popularity with Teens
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A recent report by Mashable found that about 85% of teenagers use Instagram at least once a month, in comparison to 84% who use Snapchat the same amount. The research survey polled about 8,600 teenagers across the U.S. with an average age of 16. While the usage is neck in neck, 46% say Snapchat is their preferred social platform compared to 32% who favor Instagram.
Other findings from the survey show that Amazon was the most preferred teen’s shopping website (47%), with Nike coming in at a not-so-close second (5%), and that Netflix is the number one streaming service. Teens spend 38 percent of their time each day watching Netflix, "well ahead" of YouTube at 33 percent, Piper Jaffray said. Apple grew its share of the wristwatch market among teens to 17 percent, with the Apple Watch ranking as teenagers' second most popular watch.