Digital Smarts - Instagram More Relevant than Facebook for Gen Z

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February 28th, 2019
by aaylward
in
Apps
Social Media
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Generation Z (roughly those born between 1995 and 2015) connects much more with Instagram than Facebook, some of them even having multiple Instagram accounts, Taylor Lorenz says in an article in Digiday . "Influencers are here to stay," she says, and points to the powerful engagement influencers have with followers, making  Gen-Z the latest object of marketer fascination. Teens use digital media in a very different way than other generations, even having their own language, and there are clear differences across generations when it comes to the Internet and social media consumption.