Personalization is the key to effective parent-school communication, according to a survey of parents, teachers and school leaders by the Center for American Progress. The survey found that in-person, parent-teacher conferences were preferable to technology-based communication, with research associate Abby Quirk saying, “We thought there might be special interest in options that use technology because they’re newer, they offer potentially more options, but what we found was that the technological advancement, so to speak, of the communication method really wasn’t that important. What we found was that the individualization was really important.”