Cambridge University in the UK has done a study that shows that more than three-quarters (77%) of children with reported high math anxiety are between normal to high achievers on curriculum math tests. Math anxiety, which typically appears after the age of 6, is a factor in these students having little interest in careers in STEM fields, when in fact they would be perfectly able to perform well in STEM jobs. Two British moms have founded a start up called Funexpected to tackle this world-wide phenomenon. The app itself is a collection of 11 games located across the landscapes of Japan, Egypt and Greenland. Children tap, cut, slide, grab and move animated on-screen objects to propel the story forward, such as by feeding a monkey with the correct amount of juicy berries gathered from various branches or learning logic by catching the right type of fish with a net and filling a fish pond. Parents can use it with their kids as well. The app runs a subscription-based model of $5.25 a month or $42.00 a year.