Digital Smarts - Nickelodeon’s Noggin Gets More Cerebral
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Nickelodeon's network for preschoolers, Noggin, has some of the most popular programs for kids with shows including Paw Patrol and Dora the Explorer, but they have not focused on much beyond the entertainment value of that media. Now, after acquiring Sparkler, an early childhood learning platform, the network is launching a “massive transformation” aimed at infusing its entertainment offerings with more educational content and helping kids’ reach specific learning goals. The shift also includes a focus on encouraging children to engage and participate in the content.