Digital Smarts - On the Go? Google to Make it Easier to Search
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Google is trying to cut down the time mobile users need to view and understand its search results. Modifications include changes to the search page's layout, colors and placement of white space, as well as a more consistent use of the specialized Sans font that has become Google's signature. Basically, it is a more purposeful use of typeface and color to help you find what you are looking for quickly.