Digital Smarts - People Spend Nearly 8 Hours a Day with Media

You are here

Error message

  • Deprecated function: Creation of dynamic property MemCacheDrupal::$bin is deprecated in MemCacheDrupal->__construct() (line 30 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$wildcard_flushes is deprecated in MemCacheDrupal->reloadVariables() (line 637 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$invalidate is deprecated in MemCacheDrupal->reloadVariables() (line 638 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_lifetime is deprecated in MemCacheDrupal->reloadVariables() (line 639 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_flush is deprecated in MemCacheDrupal->reloadVariables() (line 640 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_content_flush is deprecated in MemCacheDrupal->reloadVariables() (line 641 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_temporary_flush is deprecated in MemCacheDrupal->reloadVariables() (line 642 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$flushed is deprecated in MemCacheDrupal->reloadVariables() (line 643 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).

The average global consumer will invest almost eight hours a day, or precisely 479 minutes, with media in 2018 - an increase of 12% since 2011, Zenith reports in MediaPost Communications. 24% of that time will be spent consuming media on mobile. The report also notes that while print and linear TV consumption have declined over the past several years, most also have digital content online, so they may not be the dying media outlets as they are often portrayed to be.