The Evolution of Social Media
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If it comes down to privacy versus convenience, where do you stand? According to a recent survey from Gigya, convenience wins for most people. The company, which allows consumers to use their Facebook or Twitter log-ins to sign in (a.k.a. social sign-in) to a wide range of Web sites, found that users fear the worst when it comes to privacy but are still willing to put convenience above those concerns. The survey polled 4,000 respondents in the United States and Britain on their thoughts about data privacy. It was found that 60 percent of Internet users opt to use their Facebook, Twitter or Google account credentials to log in to other sites — even though they may fear those sites aren't careful with their data.