Research Says Many Facebook “Likes” Are Bogus
Researchers from England have found that “likes” on Facebook for companies and celebrities are not all they are cracked up to be...
Snapchat is ramping up its partnership with Fanbytes, a London-based startup that works with teen creators. Four Fanbytes’ channels on the platform will now be featured on Discover. The channels already attract daily views of between 1.7 million and 8 million, according to CEO Timothy Armoo. In an article on Digiday, Armoo explains their appeal, saying "it's all driven by 15-, 16-year-olds who understand this audience way better than the 35-year-olds at the other corporations who don't understand the DNA of how young people engage with content."