Digital Smarts - Snapchat Versus Instagram – The Battle for the Under 25 Crowd

You are here

Error message

  • Deprecated function: Creation of dynamic property MemCacheDrupal::$bin is deprecated in MemCacheDrupal->__construct() (line 30 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$wildcard_flushes is deprecated in MemCacheDrupal->reloadVariables() (line 637 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$invalidate is deprecated in MemCacheDrupal->reloadVariables() (line 638 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_lifetime is deprecated in MemCacheDrupal->reloadVariables() (line 639 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_flush is deprecated in MemCacheDrupal->reloadVariables() (line 640 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_content_flush is deprecated in MemCacheDrupal->reloadVariables() (line 641 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$cache_temporary_flush is deprecated in MemCacheDrupal->reloadVariables() (line 642 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).
  • Deprecated function: Creation of dynamic property MemCacheDrupal::$flushed is deprecated in MemCacheDrupal->reloadVariables() (line 643 of /var/www/html/docroot/sites/all/modules/contrib/memcache/memcache.inc).

Instagram reports that users younger than 25 spend more than 32 minutes daily on the platform, and those 25 and older are active for more than 24 minutes daily. Both totals outpace figures from Snapchat, which stated in February that users under 25 spend more than 30 minutes daily on the platform, while users 25 and older spend about 20 minutes daily. If your children use both, they could be spending an hour a day on these apps.

Related Posts