Digital Smarts - Text Nudges: Do They Work?

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March 8th, 2021
by aaylward
in
Texting
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Recent research is changing the way educators, parents and others view the potential of "nudging" text messages to motivate students to take action, such as applying for college or aid. In a study, published in the March 2021 issue of Journal of Economic Behavior & Organization, researchers reveal that unless text messages are more customized to individual recipients, they are not very effective and that teens are less likely to pay attention unless they know who is sending the text.