Digital Smarts - Too Broad a Reach for the “Adpocalypse”?

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May 3rd, 2017
by aaylward
in
Social Media
0 comments

Facebook, Google, YouTube and other social media sites recently took a lot of heat for running the ads of mainstream companies with videos that promoted hate speech or extreme racist and radical views. Now it appears that the pendulum has drifted to the other extreme, and the change in YouTube's algorithm affecting display ads has been dubbed "the adpocalypse" by small, independent creators of YouTube content who have been swept up unfairly in the changes and are reporting significant revenue losses. The updates are meant to prevent ads from displaying near extremism and hate speech, but have affected shows on topics including video games, progressive and conservative commentary, and the military.