One Third of the World
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Facebook and Snapchat users ages 18 and over in the US are spending around 38 and 26 minutes daily, respectively, on the platforms, while Instagram usage is on the upswing, according to eMarketer. The research firm attributes the changes to Facebook's drop in younger users and a move toward discouraging passive content consumption, Snapchat's app redesign and Instagram's increasing engagement through Stories and influencer content. What social media platform do you use the most now?