Digital Smarts - Who Sponsored That Ad?
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The Federal Election Commission has drawn up a proposed framework that would require political digital and social media ads to adopt the same sponsorship disclaimer rules as those appearing on TV, read on radio and in print. Political audio and video ads on both social and digital platforms would require candidates paying for the ads to say their names and include the statement, "And I approve of this message," and graphic and text ads would have to display the sponsor's name "in letters of sufficient size to be clearly readable," the proposal says. In addition, Facebook has announced that it will mail postcards to political ad buyers to verify that they live in the US. A code from the postcard will be needed to buy a political ad on the platform, and November's midterm elections will be the first time the process is used.