Digital Smarts - Even Digital Publications are in Trouble

It is not just print newspapers in both small towns and big cities that are shutting down. Online teen publications and Millennial magazines are struggling to survive, too. Vice Media, Vox Media, Mic, and more have been beset by “layoffs, sales, and revenue misses.” Why isn’t digital publishing working? To start, many publishers primarily post on other platforms (some even skipped building a site altogether), because it allows their content to scale, but doing so loses the formation of a community base and built up advertising revenue stream. Additionally, by posting on one social media site rather than across platforms, their content is seen as the content of that site, not a distinct and separate publication. This brings up the question, where will content come from in the future, and will anyone be vetting it?