Digital Smarts - Digital Devices Grow in Popularity For Broadcast and Cable Content
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According to an article in MediaPost Communications referencing a new Nielsen report, smartphones and tablets are the choice of 18- to 34-year-old viewers when consuming broadcast and cable content. In a deeper look, 55% of them watch cable content on mobile devices, with the four top broadcast networks still getting the attention of 66% of them during live TV viewing.