Digital Smarts - Social Media and Gaming: The New Frontier

New research from Kantar reveals that while Generation Z (those with birthdates between the mid 1990s and mid 2010s) is more active on social media than any other age group, their favorite apps aren’t YouTube, Facebook, SnapChat or TikTok. Kids in this generation are most at home in the private and creative world of video games. Nearly 90% of them are gamers (compared to 59% of the total population) and are finding social communities within games such as "Fortnite." Kantar's Michelle Brisson says, "They are just changing the way social media works for them, participating in smaller, niche ecosystems."