Digital Smarts - Apple’s New Emphasis on Privacy

You may have seen a new Apple ad touting their emphasis on privacy. Skeptics warn not to be lulled into a false sense of security, and say this is just part of Apple’s advertising plan. The company understands that, right now, people desperately want more control over their personal information. And so they are using privacy — this time, the idea of it, not the lack of it — to sell you more devices and streaming services. However, while Apple may collect less about you than some of the other tech giants, they still collect plenty of info, so be sure you understand the privacy settings on your Apple (and other brand) devices. You are the last line of defense on your privacy and that of your children.