Digital Smarts - Facebook Wants You to Love Ads

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Facebook actually envisions a day when you will like the ads that appear with your News Feed so much that you would actually be sad if they weren’t there. That’s a tall order, but the company says it wants to understand your interests so well that it can tailor ads that will genuinely help you out a regular basis, even anticipating your needs. It seems like Facebook still has a long way to go, and privacy implications must be considered as well.